Three Ways to Make a Difference as a Product Manager

“One person can make a difference, and everyone should try.” — JFK

Kevin Bendeler
6 min readApr 15, 2023

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Having a real impact as a product manager can be tremendously difficult. Maybe you’re not empowered within your organization. Or you’re working on an internal product that doesn’t get much recognition. There are dozens of reasons why you could feel deflated by your situation.

I would guess about 95% of product owner and product manager jobs are not on the field's cutting edge.

The jobs are fine. But they don’t set the world alight.

Your team will feel this too. People are sensitive to passionate and visionary leadership, which is very hard to achieve in these kinds of situations. The result, often, is slower progress toward goals, a sense of lethargy, and ultimately, high turnover.

Up until now, this was a lie.

It’s trickle-down economics, but this time, it’s real.

So here are three ways to improve your ability to make a difference.

Seek an engineering & product management partnership

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Kevin Bendeler

4X Top Writer — Associate Partner @ Heroes. I write about managing products, people, teams, organizations, strategy, and execution. Owner of scrum-store.com