The State of Product Management in 2030: Evolving Roles and Skills

Kevin Bendeler
5 min readJul 23, 2023
Bright future ahead!

Introduction

Product management has long been a critical function within organizations, responsible for envisioning, developing, and launching successful products. As we venture into the year 2030, the landscape of product management has transformed significantly due to rapid technological advancements, changing consumer behaviors, and evolving business models. In this article, we will explore the state of product management in 2030, predicting what the job looks like, and highlighting the changes in the skill set required to excel in the role compared to the past.

1. The Expanded Role of Product Managers

In 2030, product managers have expanded their influence and reach within organizations. They are no longer confined to a single product line but often oversee entire product portfolios. With the rise of interconnected and ecosystem-driven products, product managers must navigate complex networks of offerings and partnerships. Moreover, their responsibilities now extend beyond traditional physical products to include digital services, augmented reality, virtual reality, and various Internet of Things (IoT) devices.

Product managers have become key strategists, collaborating closely with C-suite executives and other cross-functional teams to align product…

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Kevin Bendeler

4X Top Writer — Associate Partner @ Heroes. I write about managing products, people, teams, organizations, strategy, and execution. Owner of scrum-store.com