How Zero-Risk Bias Affects your Product
3 min readJan 29, 2022
Zero-risk bias is a tendency to prefer the complete elimination of risk in a sub-part over alternatives with greater overall risk reduction. It often manifests in cases where decision makers address problems concerning health, safety, and the environment. It’s also a tendency I see a lot in management teams.
Zero-risk bias is based on the way people feel better if a risk is eliminated instead of…