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Aligning Sales with Scrum Teams
Solving the Great Disconnect.
The concept of aligning Sales teams with Scrum Teams may seem like a daunting task at first, as the two teams often have very different goals and processes. However, aligning these teams can lead to numerous benefits for the organization as a whole. In this article, we will discuss the traditional difficulties in alignment between Sales teams and Scrum Teams, as well as the potential benefits of alignment. We will also provide a recommendation for how organizations can align these teams effectively.
One of the biggest challenges in aligning Sales teams with Scrum Teams is the fact that they have different goals and processes. Sales teams are typically focused on generating revenue and meeting sales targets, while Scrum Teams are focused on delivering high-quality products and services to customers. As a result, Sales teams may not always understand the value of the work being done by Scrum Teams and vice versa.
Another challenge is that Sales teams and Scrum Teams often have different ways of working. Sales teams tend to have a more hierarchical structure, with clear roles and responsibilities. Scrum Teams, on the other hand, are typically self-organizing and cross-functional, with members working closely together to deliver value to customers. This difference in working styles can make it…
